One of the first things you get when you buy our Marketing Analytics software is in-depth customer purchase insight. The “MY DIGITAL 360” team works on large volumes of purchase transaction data in order to answer the critical questions that will help our customers make better decisions in their business. Our feature helps you to categorize the purchase behaviour by identifiable actionable information, purchase profiles & profitability of each purchase.
* Stay on top of the analytics industry so you don’t have to. We will attend the events, read the books and articles, and take the courses necessary to do their jobs as effectively as possible.
* Can pull together relevant reports efficiently. It might take your colleagues hours upon hours to pull together relevant reports based on your company’s marketing efforts. An exceptional marketing analytics service provider will be able to do the same thing more efficiently, and as they say—time is money. If you can save time, you can save money.
* They can show you what’s important—and what’s not. If you were to look at your raw data, you might be swayed by data that seems important, but generally isn’t. Marketing analysts can assist you in sifting through numbers to find what really matters. This helps you get a better understanding of the big picture so you can plan your strategy accordingly.
* They can help explain data to higher-ups in your company. It’s not uncommon for marketing analytics service providers to take part in their clients’ marketing meetings. This can be done in person or through online channels like Skype. Marketing analysts are accustomed to explaining data and information, which ensures that your teammates, higher ups and stakeholders have all the information they need to make smart marketing decisions.
* They can alert you if there’s a problem. You might not notice a sudden shift in your data, but your marketing analytics provider will. This can help you avoid trouble, especially if the shift is negative and indicates that you need to change something. By staying on top of traffic patterns and changes in customer behaviour, they’ll keep you from worrying about issues with your marketing.